TRADEMARK MANAGEMENT

After you have identified and registered your trademarks, the ongoing work of trademark begins. This includes identifying new trademarks you’ve started using but haven’t considered protecting yet, defining and implementing rules around how your trademarks are used, checking to be sure those rules are followed and watching for infringers.

Trademark Identification Reviews

Identifying and protecting trademarks, whether in graphics, ad campaigns, or elsewhere, is often overlooked. On Point provides a periodic check for new trademark “activity” for follow-up with your marketing and legal professionals.

Brand Usage Guidelines and Audits

Consistent use of graphics and trademarks is a challenge for many businesses. On Point’s brand usage guidelines, provide consistency across the organization and periodic audits will confirm whether the guidelines are being followed.

Trademark Monitoring

On Point helps you watch for others who use your trademarks improperly, and flags possible issues for review by your marketing professionals or legal counsel.

Competitor Trademark Tracking

Knowing your competitors’ marketing strategy is important, and watching their trademark activity is a useful vantage point into that strategy.

Let’s Work Together